Bell lives swimming. Having never missed a day of swim training since the 1980s, he is considered the “Father of Swimming Psychology.” He was instrumental in developing Central Texas masters as a coach and swimmer and holds 33 Masters world titles, two world records and 64 national records). His innovative thinking and expertise, as not only a sports psychologist, but an author, speaker, swimmer, coach, open water swimmer, and overall swimming enthusiast have allowed him to share unique and valuable perspectives which have impacted tens of thousands of Texas swimmers, coaches, parents and sport leaders and hundreds of thousands internationally.